BASIC +; THE FOUNDATION OF A WELL BALANCED PRODUCT RANGE

Basic products can easily be undervalued as "cheap" and "generic", however we believe it's the foundation of a well balanced product range. We prefer to stress the importance of this basic range by calling it BASIC+.

It's quite a challenge to develop a BASIC+ product range that is simple, timeless and both functional and attractive. A BASIC+ product is like a chameleon that can transform from a simple neutral item into a trend item just by changing colorways or adding patterns. Well designed BASIC+ products that are never out of stock generate returning customers and trust in the brand. So it's worth it to review you basic collection.